Tuesday, November 06, 2007

Facebook doesn't grab me but I'm grabbing it


More coming up on Googles new open social that should fix everything. I mean . . . well . . .

Social networks on the move: Facebook doesn’t grab me but I’m grabbing it

I don’t like Facebook! It doesn’t do much for me! Silly little stupid boxes everywhere and constantly updating streams of information every time someone on my friends list scratches their arse!

People I barely know off my address book are cyber “hugging” me with their crazy apps and widgets (these are little like mini websites embedded within a website page which are massive component for web 2.0 and distributing content) and “challenging me to an arm wrestle” or “buying me a drink”.

It’s bizarre. What does it mean? I came to network!

I came to represent what I have to offer! I came to reap the kudos of electro shocking music promotion techniques in New Zealand into the 21st century! I don’t want to exchange cutesy little trivialities, just read my damn blog feed – and where am I to pimp my big ass backlinks back to my blog and back to the kurb home site, where I’ve got you where I want you? I’ve got to say myspace is much better for marketing and branding. Facebook’s great if you want to mess around with your mates. But I don’t know about breaking new bands.

Oh I know what you’re thinking, I’m just put out because everyone’s leaving myspace and I can’t get them with my spam. Well just you shush up and don’t worry about that. I got all the spam I need – it just takes time to perfect the recipe and this one’s going to take an extra spoonful of my patented innocuous enthusiasm infused with mass produced sincerity too work the touchy feely environment of Facebook. And Bebo is much the same, but with much a much larger teen focus.

On Bebo the concept of a “band page” is more like a myspace group while Facebook you can’t even have a weird sounding name! To me, unless there’s a change in direction, it is even more of a call to develop your secondary content (video, blog, alternative audio content that you can still promote on facebook) as a strong brand for your band’s identity because on facebook . . . your band isn’t allowed an identity!

THAT of course could all be about to change with Facebook music rumours now flying all over the place.


This from Co-Ed magazine:

Here’s how it works:
Major and independent label artists and will register their sub-domain name through Facebook. Like “www.facebook.com/insertbandnamehere” for example.
On this page Facebook users will be allowed to become “fans” of the artist and connect to the media hosted on the “artist page.”
In the first generation of Facebook Music “fans” will be allowed to listen to artist’s music, watch videos, upload pictures, add music to their page, receive tour information and interact with other fans. Online music moguls, be warned.
Future generations will come quickly and allow unprecedented targeted marketing, ad buys and media promotion. Facebook is developing artist specific sales widgets to allow for music sales through the site as well.

Of course there is an important reason I’m bringing up these new socials which relates to a common theme recently – go where the people are, carve your fanbase out of the traffic.

% of web traffic in NZ October 2007-10-25

1 – Google – 7.13%
2 – Trademe – 3.92%
4 – Bebo - 2.06%
8 – Facebook – 1.11%
9 – Youtube – 1.08%
20 – Myspace - .49%

You feeling me? Myspace is done. I hope you didn’t put too much effort like some.

Go where the people are. The kiddies are going to Bebo, and the grown ups are going to Facebook.

And of course, Kurb is offering all the tools to give you the edge. Seeya there.

Cheers for the connection with Kurb.

We’re supporting musicians with successful promotion strategies for a budget. Come by our page, theres plenty to pick up about new developments in the music industry in our blogs and theres a whole lot of free info and articles at our self promotions hub. Get some scope checking out our overview of online promotion strategies and if you’re interested our artist packages or brand new campaign packages including CD’s, posters and a dedicated online distribution, promotion and videomarketing program.

All the best with your music, from Kurb
For direct enquiries get us on gmail as kurbpromo

No comments: